AI Hero Spot
PROJECT
$10,000
Commitment
One hero spot
Cadence
30 to 60 seconds + cutdowns
Purpose
A focused creative idea
How we work.
Good creative starts with a reason for someone to care. We find that reason in your customers, shape it into an idea, and give you clear decisions to make along the way.
Book a callTHE RIGHT MESSAGE.
THEN THE CREATIVE.
We learn what matters to your customers, agree on the direction, and make the work. You know what comes next and what you’re approving.
Start with your business.
The first call is with Mace. If the fit is right, a fuller questionnaire helps us understand your brand, constraints, and what the work needs to achieve.
Approved: A shared brief: the goal, the audience, and the constraints.
Find what customers care about.
We study what customers say, how competitors communicate, and the campaign signals your team can share. Research gives us a reason for the creative direction.
Approved: The customer insight and opportunity behind the work.
Agree on the idea.
Research informs the proposed strategy and scope. Custom concepts begin after the agreement and initial payment. You review the thinking behind each direction and choose the idea we develop.
Approved: An agreed direction, followed by a selected concept.
See it before we make it.
We review the script and the visual choices that matter: characters, locations, wardrobe, and tone. You approve the plan before heavy production. Later changes may affect scope or timing.
Approved: The script, look, and production plan you approve.
Bring it to the screen.
We use AI, live action, or a hybrid approach to serve the idea. Your team reviews the work at agreed stages and receives the formats needed for the campaign. Media buying stays with your team.
Approved: Finished creative in the agreed formats, ready for your media team.
SENIOR DIRECTION.
MORE WAYS TO MAKE IT.
AI production
Characters, environments, and visual ideas built around your brand. Senior creatives guide the story, performance, and finish.
Hybrid production
Real actors, real products, and live action, extended with AI environments and VFX. We choose the combination that serves the work.
You don’t need to choose a production method before we talk. Mace will help shape the scope around your goals, channels, and budget. Your media team continues to own the campaign spend and placement.
Production scopes & starting prices
Production options.
A reference for the conversation. Mace will help shape the approach, scope, and investment around your project.
Hybrid Production
FROM
$18,500
Commitment
Scoped production
Cadence
Real shoot + AI environments
Purpose
Live action with AI and VFX
Creative Retainer
FROM
$15,000/month
Commitment
3-month minimum
Cadence
2 concepts/month + variants
Purpose
Ongoing creative testing
Creative fees only. Media spend is separate.
What’s included in the scope.
AI Hero Spot
Script, senior direction, AI production, cutdowns, and delivery ratios. Two revision rounds. Typically 2 to 3 weeks. Cutdowns adapt the hero spot; campaign sprints add distinct concepts and a testing matrix.
Hybrid Production
Real actors and a real shoot, with AI environments and VFX. Half day $18,500; full day $27,500 (recommended); two days $42,500.
Creative Retainer
3 months: $15,000/month, 2 concepts. 6 months: $18,000/month, 3 concepts. 12 months: $20,000/month, 3 to 4 concepts. Variants and regular performance reviews included.
Campaign sprints
Sprints are $15,000 for one campaign, $25,000 for two, or $36,000 for three. Distinct concepts, hook/CTA matrix, performance readout, and two revision rounds each. Typically 3 to 5 weeks, with the schedule confirmed around the scope and approvals. A $5,000 credit applies to month one of a retainer when you convert within 30 days.
Media spend is separate. We confirm availability, licensing, talent usage, revisions, and delivery requirements in your scope before production.
Common questions
- Do I need a finished brief before we talk?
- No. Bring your goals, the audience you want to reach, and the challenge you're working through. Mace will help you work out the creative approach and scope on the initial call.
- Do you guarantee ROAS?
- No. Results also depend on your offer, audience, and media buying. We produce the creative and use the available campaign data to guide the next round.
- Can we keep our media buyer?
- Yes. We hand off ad-ready creative and collaborate with your team. Media buying, targeting, bidding, and media spend stay with you.
- How quickly can we launch?
- Timing depends on the idea, production approach, and approvals. We confirm availability and the delivery schedule around your brief before work begins.
- Is everything made with AI?
- No. Hybrid production combines real actors and real shoots with AI environments and VFX. We choose the approach that serves the idea; senior human direction leads the work.
- Can we start with one campaign?
- Yes. We can scope a single project or discuss an ongoing creative relationship. You don't need to choose before we talk; the right starting point depends on the work.
- Do you work with studios?
- Yes. Studios, production teams, and IP owners can bring us a production challenge or a need for AI capability. We'll discuss the scope directly; a brand's monthly media-spend threshold does not apply to studio work.
An example ongoing creative cycle
Day 30Concepts live. First signal read.
Day 60Promising angles. Focused iteration.
Day 90Build on what works.
LET’S TALK ABOUT
YOUR NEXT CAMPAIGN.
Bring the goal. Mace will help you work out the creative, the approach, and the next step.