AI and hybrid production studio
REAL FACES.IMPOSSIBLE WORLDS.
Premium commercials that ship in weeks.
Customer research, sharp concepts, and senior direction. We make campaign-ready video with AI and hybrid production.
Selected experience
Selected work by our team.
- Avast
- Lume
Angel Studios + Reboot Energy · AI VFX
Real footage. Big‑budget VFX.
Start with a simple shot. We add the explosion, build the set, or swap in the hero product, and keep the real actors and their performance. Shown: AI VFX for Runner, an Angel Studios production, and a Reboot Energy spot we shot in a blank studio and turned into a gas station.
Music only
Angel Studios · AI music video
Rap Fathers
A cinematic awareness piece for America's 250th and the Young Washington release.
Watch the film & see the case Concept, script, character design, and full AI production. Angel's team finished and distributed the work.
12.7M reported campaign impressions
THE RIGHT MESSAGE.
THEN THE CREATIVE.
We learn what matters to your customers, agree on the direction, and make the work. You know what comes next and what you’re approving.
Start with your business.
We talk about your goals, your audience, and the creative challenge.
Find what customers care about.
Customer language, reviews, and existing creative help us find the message.
Agree on the idea.
We agree on scope and payment, then develop the creative concepts.
See it before we make it.
Scripts, boards, and visual references make the direction concrete before production.
Bring it to the screen.
Senior direction carries the idea through production, reviews, and final delivery.
Troll Bridge Slapbox Studio.
Original short films, character worlds, and VFX for your production. See how the team develops a story and carries its characters from the first look through the final scene.
Explore the Studio
I'VE SAT IN
YOUR SEAT.
I've been the in-house creative director. I've briefed the agencies, sat through the pitches, and watched good budgets stall waiting on the next angle.
Our team combines customer research, senior direction, and AI or hybrid production. We give you a clear idea to react to before we make it, then use the campaign feedback your team can share to shape what comes next.
Mace Sorensen
Founder/CEO, Slapbox
Common questions
- Do I need a finished brief before we talk?
- No. Bring your goals, the audience you want to reach, and the challenge you're working through. Mace will help you work out the creative approach and scope on the initial call.
- Do you guarantee ROAS?
- No. Results also depend on your offer, audience, and media buying. We produce the creative and use the available campaign data to guide the next round.
- Can we keep our media buyer?
- Yes. We hand off ad-ready creative and collaborate with your team. Media buying, targeting, bidding, and media spend stay with you.
- How quickly can we launch?
- Timing depends on the idea, production approach, and approvals. We confirm availability and the delivery schedule around your brief before work begins.
- Is everything made with AI?
- No. Hybrid production combines real actors and real shoots with AI environments and VFX. We choose the approach that serves the idea; senior human direction leads the work.
- Can we start with one campaign?
- Yes. We can scope a single project or discuss an ongoing creative relationship. You don't need to choose before we talk; the right starting point depends on the work.
- Do you work with studios?
- Yes. Studios, production teams, and IP owners can bring us a production challenge or a need for AI capability. We'll discuss the scope directly; a brand's monthly media-spend threshold does not apply to studio work.
An example ongoing creative cycle
Day 30Concepts live. First signal read.
Day 60Promising angles. Focused iteration.
Day 90Build on what works.
LET’S TALK ABOUT
YOUR NEXT CAMPAIGN.
Bring the goal. Mace will help you work out the creative, the approach, and the next step.